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There are a lot of reasons why people use short term rentals. So in order to really make your property stand out, you want to think about ways you can attract travelers for specific occasions. This may influence how you target travelers and what amenities you offer.
Before you can take advantage of travel trends, you need to know the most popular travel occasions to use short term rentals.
When compared to hotels, one of the biggest perks of a short term rental is the additional space for a better price. The average vacation rental is 1,850 sqft; almost 6x the 325 sqft average of a hotel room. Having a full kitchen, (multiple) separate bedrooms, and additional living space are all comforts of home that attract group vacationers. Whether travelers are doing bachelor/bachelorette trips, a couples trip, or a group adventure with all their friends and the kids, vacation rentals offer communal areas for when everyone wants to be together, and private rooms for when they don’t.
Group travelers also place high value in amenities like fully-equipped kitchens, pools or hot-tubs, outdoor spaces, and living areas with enough seating for everyone. Consider furnishing your short term rental to attract these travelers. Also, keep in mind, these trip types are often annual events (annual girl’s getaway, anyone?).
Family vacations aren’t cheap, but people take them because they want to build memories with their children and relax while getting away from work. Attracting these travelers, therefore, isn’t exclusively about offering lower prices. There is a significant emotional component that you should think about, too.
According to research from American Express, vacationers are primarily interested in immersing themselves in local culture. They want to enjoy local shopping, regional foods and historical sites. Having a list of your town’s best restaurants, theaters and historical sites could mean just as much to your guests as an extra bedroom or hot tub.
After all that learning and exploring, relaxation and down-time is an important component that not only helps you recoup before the next day’s adventure, but is also a great opportunity for some family bonding time. Putting a little thought into your rental by providing things like board games, a grill to go on your back patio, or a Netflix subscription goes a long way.
Destination weddings give friends and family members from all over the country (or even all over the world) a chance to get together and have fun in a new place. Since the average couple stays seven nights, and guests typically stay four nights, destination weddings are also great occasions for short term vacation rentals. Often viewed as a stolen mini-vacation, wedding guests will want to make the most of their time while there.
To make your short term rental property more appealing to these guests, consider emphasizing nearby attractions, restaurants and bars that your guests can visit during their stay. They won’t spend all of their time with the happy couple, so make sure they know they have plenty of options close to your property. From the guest’s perspective, it’s important to have a chance to live like a local, so give them the information they need to do that.
Over time, people tend to move away from each other as they pursue careers, love interests and goals. It’s a normal part of life, and it’s the part of life that makes reunions an important sector of the travel industry.
When it comes to family reunions, 86 percent of people between 18 and 49 years old say that they attend, and more than 90 percent of people over 50 attend. If you’re hoping to attract these vacationers, your property should be optimized to attract a wide range of ages.
People travel for all sorts of reasons, but these four occasions are primed for short term rentals. By knowing who your potential guest may be and by providing the right amenities or highlighting the right features, you can attract even more vacationers to your property.
By: Michelle Giuliano
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