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Blanton Turner, one of Seattle’s most prestigious boutique apartment building managers is the first multifamily company in the city to provide an easy and safe way for residents to list their units on Airbnb. Opening up these units to the Seattle Airbnb market not only benefits Blanton Turner and their residents, it also provides potential guests the option to stay in beautifully designed units complete with luxurious amenities.

Seattle Airbnb Market Snapshot

  • Seattle Airbnb listings have skyrocketed to over 9,000 listings
  • Listings have increased more than 55% increase from the previous year
  • The year over year increase in listings for apartments is 80%

Partnership Has Its Benefits

With this partnership, Blanton Turner will have access to Pillow’s suite of services, including the tools and dashboards necessary to obtain all information about Airbnb activity in their buildings. As a preferred Airbnb partner, Pillow enables residents to rent out their units on Airbnb for short terms in exchange for sharing some of the revenue with their landlords. This extra revenue for landlords and management alike can be used to finance amenity upgrades in their apartment buildings.

“Demand for home sharing among renters keeps growing, and we anticipate a day when Pillow will be on every renters’ checklist as a must-have, alongside amenities like air conditioning or high-speed internet,” said Sean Conway, CEO of Pillow.

Pillow also works to educate property owners about the value of home-sharing and creates tailored lease addendums to further support compliant short-term rentals. As a company, we strongly believe in opening doors to new opportunities for everyone, including access to nice, and otherwise expensive apartments like these units new to the Seattle Airbnb market.

Conclusion

As multifamily units enter the short-term rental market they open themselves up to additional profit while distinguishing themselves in the local rental market. Providing the option for residents to list their units on the Seattle Airbnb market helps them to safely participate in the sharing economy, something that 43% of landlords report residents are already doing without their approval. When short-term rentals are positioned as an amenity rather than something to be discouraged, it benefits the entire community.

About Pillow

Pillow is solving short-term rentals for multifamily properties, allowing building owners and property managers to have control and transparency over short-term rentals while enabling their residents to rent their units short-term on Airbnb. When someone books a short-term rental reservation with a resident, building owners are earning 10 percent of each booked reservation allowing them to invest back into their communities or help cover management expenses. Additionally, building owners receive daily and weekly short-term rental activity reports with key reservation information including dates, guests’ names and contact information. Landlords can also leverage Pillow’s Vacant Unit module to manage and monetize vacant units. With Pillow, landlords can rent out their empty units for a few nights at a time to make the most of this valuable asset. Pillow charges an 8 percent fee per completed reservation: the average property manager can make 10-30 percent more than typical market value by offering short-term rentals in addition to traditional leases. All in all, Pillow offers a one stop shop for managing short term rentals in multifamily buildings. With one service, you can offer your residents the flexibility to do the same and easily monetize your vacant units.If you own a multifamily complex or management company and are interested in providing short-term rentals, email partnerships@pillow.com or visit www.pillow.com.

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