thiet ke web chuan seo

We are excited to introduce our Multifamily Pillow Advisory Board for the first time! The newly formed Advisory Board is a diverse team of influential experts and industry leaders who will give Pillow meaningful organizational support in a variety of areas, including strategy and operations in the multifamily space. We are extremely grateful for their contribution and recognize their role as a strategic driver in Pillow’s expansion.

Donald Davidoff

Donald_DavidoffDonald is known as a thought leader in the multifamily housing industry, particularly in areas where technology and people meet. He is perhaps best known for developing the Lease Rent Options TM (LRO), the industry’s first automated demand forecasting and price optimization system. Donald is currently the Founder and President of D2 Demand Solutions, a management consulting firm that provides C-level executives with strategic insights into pricing and revenue management.

Furthermore, as a former Senior Vice President at Archstone for 10 years, and a former Executive Vice President with Holiday Retirement, Donald has abundant experience in consulting on operational issues related to ROI and driving go-to-market strategies.


“Pillow is uniquely poised as a key enabler for multi-family housing operators to leverage the growing and highly valuable short-term rental housing demand segment. Every operator should be determining how to leverage this demand segment to increase their revenue and NOI.”  – Donald Davidoff


Elaine Williams 

Screen Shot 2018-02-12 at 5.10.07 PMWith many years of experience as a successful operations executive in the real estate space, Elaine has a passion for making a difference in the multifamily industry by leveraging technology and new ideas. She believes in translating innovative approaches and social trends to real estate management firms.

Currently, as the owner and President of Elaine Williams Consulting Services, LLC, Elaine provides custom solutions, specializing in processes and product development strategies, to organizations in the real estate, retail, and hospitality industries. Previously, Elaine pioneered the UDR software platform focused on customer self-service to achieve unprecedented adoption rates. She also acquired, stabilized, and disposed of a total of 130 assets worth $2.7 billion located in numerous US markets within just 3 years.

“With the growing popularity and consumer attraction to the shared economy, the multi-family industry is in pursuit of trusted partners to develop useful solutions. Pillow’s impressive platform provides our industry with an opportunity to be part of the home sharing solution, together with delivering a meaningful and useful tool for our residents.”                               – Elaine Williams 


Justin Alanis
Justin Alanis is the co-founder and CEO of Rentlytics, an analytics platform built to solve the core challenges of modern multifamily businesses today. Rentlytics helps many of the world’s largest multifamily real estate investors and managers leverage data to drive better portfolio performance and grow returns. Prior to starting Rentlytics, Justin was a real estate industry executive and managed an extensive portfolio of real estate assets. He was most recently Partner at a San Francisco-based Real Estate Private Equity firm with more than $1 billion worth of assets under management.

A recognized expert on business intelligence and big data, Justin often lends his knowledge at industry events and has spoken on topics such as disruptive analytics, technology in property management, and CRE venture financing.


Steve Lefkovits

Picture1Steve Lefkovits is a Partner at RealtyCom Partners, LLC, the multifamily housing industry’s largest telecommunications consulting firm. He is also the  owner and executive producer at Joshua Tree Conference Group and Joshua Tree Consulting. JTCG provides content-rich executive education and management advice for the multifamily housing industry.

Steve previously served as Vice President for Finance and Technology of the National Multi Housing Council (NMHC) in Washington, D.C. While at NMHC, he pioneered the NMHC Technology Forum, a new business practice area devoted to the efficient, profitable adoption of technology in the multifamily industry.


With over 20 years of experience providing strategic advice to real estate firms, Steve is an apartment industry expert who is highly skilled at identifying and emphasizing an organization’s strongest lines of business.


Charles Song

CLEVELAND, OH - JUNE 16: during Game Six of the 2015 NBA Finals at The Quicken Loans Arena on June 16, 2015 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2015 NBAE (Photo by Andrew D. Bernstein/NBAE via Getty Images)Charles is a Managing Director for Nexwave Capital and Tishman Realty, a vertically integrated real estate owner and developer based in New York. Charles has had an extensive career in real estate, both on the public and private side. He brings a unique perspective, having worked with and invested in technology companies within the real estate sector starting in the late 1990s.

Before joining Tishman, Charles was a Managing Director at Bank of America Merrill Lynch in New York, ran real estate investments at Moon Capital, a global long-short fund, and was Co-Head of Global Property Securities for Macquarie Investment Management. Prior to that Charles was a Senior Portfolio Manager for Black Creek Global Advisors and Dividend Capital Investments. Charles started his career as an Analyst at Lehman Brothers in Asset Backed Securities.


“The multi-family industry is in a constant state of change and innovation, doing their best to appeal to the clientele. Pillow provides immense of value to clientele while being free and easy to adopt. I have no doubt that Pillow will be a standard amenity in the multi-family landscape within a couple years.”  – Charles Song

Follow Us