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DALLAS,TX (May 2018) Digit 1919, a Buzzworks building, has joined the vast network of multifamily properties utilizing Pillow’s intuitive software to allow their tenants to list their units as short term rentals on Airbnb.

Digit 1919 is a newly constructed apartment complex located in Dallas, Texas. This fresh, urban experience offers stellar downtown skyline views as well as top of the line amenities. Opened in August 2017, Digit 1919 provides high speed internet, valet trash and recycling pick up, oversized balconies and an onsite dog wash.

This apartment complex is designed to appeal to urban and hip millennials. Offering Pillow is another attractive amenity for this target demographic. This age group grew up with Airbnb, and enjoys the flexibility to rent their units while they travel for work or pleasure. More than half of multifamily residents in the country are aged 25 to 34. More than 60 percent of those 25 and under are interested or very interested in sharing their units, according to data from the National Multifamily Housing Council (@ApartmentWire). Pillow’s easy to use online platform allows tenants the freedom and flexibility they need to lease their units and earn supplemental income. Providing Pillow’s services to potential residents is an attractive offer and has driven a significant amount of traffic to the apartments.

The proximity to the white-hot Cedars District makes Digit 1919 an appealing location for short-term renters. This area is rich with history, music and art. In addition, Digit 1919 is close to a large number of shops, restaurants and bars.

Digit 1919’s owner, Buzzworks, came to Pillow to offer an attractive amenity for potential residents to drive leads.  Buzzworks was one of the first property owners to agree to a “per-lease” bounty fee. This means that they pay Pillow for every lease that is signed due to their marketing efforts. Pillow’s promotion emphasizes the newest Airbnb amenity in the community. Leasing agents quickly understood the advantages Airbnb gave to residents, and were equipped to turn leads into leases. Right off the bat there was a rise in leads walking through the door asking about the newest Airbnb amenity.

“Digit 1919 caters to young adults who want amenities – a perfect match for Pillow’s brand which is highly popular among Millennials.” said Alex Chang, Pillow’s COO “We know this amenity is hugely successful at driving occupancy”.

Using Pillow is incredibly beneficial to property owners as well as residents. Multifamily building operators can take control of short-term rentals instead of letting it take control of them. The platform provides seamless, full-service solutions that allow residents to host on Airbnb under the control of the building owners and management. Pillow offers automated online compliance, safety, payment and monitoring in one convenient digital solution. Building operators set policies for types of Airbnb guests residents can accept, what the security deposit will be for guests and how many days a year residents can lease their unit.

Pillow is a fantastic way to get into the rapidly expanding short-term rental market. In 2017, more than 210 million guests booked stays through Airbnb and the market is only projected to expand even further in the next several years. Short-term rentals aren’t going anywhere. Pillow allows landlords to take control of this new market and use it to their advantage.

If you own a multi-family complex or management company and are interested in providing short-term rentals, email partnerships@pillow.com or visit www.pillow.com.

 

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