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After an initial six building pilot program, Seattle-based real estate company Blanton Turner has announced plans to offer Pillow’s short term rental software in two more of their communities, Malmo Apartments and Dexter Hayes.
Happy with the success of the original pilot program, resident response, revenue generation and ease of adoption, Blanton Turner decided to expand and offer this program at Dexter Hayes and Malmo Apartments. Malmo Apartments, located in North Seattle, offers attractive amenities like rooftop yoga sessions, a dog wash area, a community room with a theater system and a 24/7 fitness center. Dexter Hayes apartments are attractive to short-term renters due to their view of Lake Union, modern high-tech amenities and proximity to Queen Anne nightlife, downtown business and the walking trails of Westlake.
“Blanton Turner’s decision to onboard two more building just 3 months after launching a pilot program shows that Pillow is a transformative product” said Alex Chang, COO of Pillow.
The property management company decided to adopt this platform in order to increase occupancy and revenue as well as differentiate from other communities in the area. Blanton Turner had long been trying to figure out how to bring the amenity of short-term rentals to their residents. This is an attractive feature and a rapidly growing market. In 2017, more than 210 million guests booked stays through Airbnb and the market is only projected to expand even further in the next several years. Blanton Turner recognized the power of short-term rentals, but lacked the resources to implement this amenity on a large scale. Pillow emerged as a low-cost and easy to use resource.
Pillow’s easy to use software allows building managers to capitalize on the ever-expanding short term rental market with control and transparency. Residents benefit from the freedom of short-term rentals and building owners can set ground rules.
The “onboarding process” to join Pillow as a multifamily building is only three steps and requires little additional effort from building owners. First, Pillow will do some initial preparation with a conference call to discuss the timeline and details. Next, they’ll go over client care and accessibility and alert all the residents of the building of the new amenity. Finally, they’ll follow up to discuss how things are going and answer any outstanding questions. The implementation process is quick and lightweight, requiring minimal extra work from the on site staff.